Some of the casinos make contracts with a software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested may get "his own" casino. The scheme is usually as follows - a partner pays a relatively small amount (several thousand, maximum several tens of thousand dollars) and for this money gets a standard site, software for clients' downloads, where the name and logo chosen by a partner, not those of a parent casino, stand. Financial transactions are made through the parent casino cashier, support services are provided the same way. Customization and design, customer service, player hosts, fraud control, web design and maintenance as well as internal marketing. White label casino software producers provide cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing. Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites without having to manage technical, business, licensing and operational infrastructure.The initial instalment goes for casino customization, after that a partner gives about 50% of the profit to the parent casino.